Get ready for another exciting season at the Blue Cross Arena! The Rochester Americans have unveiled their 2026-27 promotional schedule, presented exclusively by Seneca Resorts and Casinos, packed with fan-favorite theme nights, giveaways, and Pregame Happy Hours. The season kicks off on opening night, October 2nd, with a special America 250 sweater commemorating the 250th anniversary of the United States, as the Amerks host the defending Calder Cup champion Toronto Marlies.
Fans can look forward to seven specialty jerseys throughout the year, plus the return of the beloved Bills Day crossover event. A highlight of the season comes on Saturday, January 23rd, when the Amerks celebrate Affiliation Night — marking 45 years of partnership between the Buffalo Sabres and Rochester Americans — featuring the fourth of the seven specialty jerseys.
Whether you’re catching a Friday Pregame Happy Hour presented by Genesee Brewery, or bringing the family out for a themed night, this season promises something for every Amerks fan.
THEME/PROMOTIONAL NIGHTS
Friday, Oct. 2 vs. Toronto Marlies at 7:05 p.m. – Home Opener presented by Seneca Park Zoo
• Join us as we usher in the 71st season of Amerks hockey at Blue Cross Arena!
• First of seven specialty jerseys along with Pregame Block Party!
• Genesee Brew House Pregame Happy Hour featuring drink specials, music and more!
• Magnet schedule giveaway, courtesy of Stellar Roofing
Friday, Oct. 9 vs. Syracuse Crunch at 7:05 p.m. – Western Night in partnership with Professional Bull Riders
• Join the Amerks for a rootin’-tootin’ good time at the first-ever Western Night at Blue Cross Arena!
Friday, Oct. 30 vs. Lehigh Valley Phantoms at 7:05 p.m. – Sweets in the Suites Night presented by Chick-Fil-A Henrietta
• Trick-or-treating on the suite level to kick-off Halloween weekend!
Friday, Nov. 6 vs. Hartford Wolf Pack at 7:05 p.m. – Youth Hockey Night
• Rochester area youth hockey will be on full display with area youth hockey players participating in gameday experiences as part of the night with a discounted ticket offer.
Saturday, Nov. 14 vs. Laval Rocket at 5:05 p.m. – Military Appreciation Night benefitting Veterans Outreach Center
• Free ticket to all Active, Reserve, National Guard and Retired military personnel with additional discounted tickets available.
• Second of seven specialty jerseys.
Saturday, Dec. 5 vs. Belleville Senators at 5:05 p.m. – Wands and Wizards Night
• Join the Amerks for a night of hockey and magic for a spellbinding experience!
Saturday, Dec. 19 vs. Hamilton Hammers at 3:05 p.m. – Teddy Bear Toss presented by Bob Johnson Auto Group and benefitting the Pirate Toy Fund
• The second game of back-to-back set celebrating the holiday weekend at home.
Monday, Dec. 21 vs. Utica Comets at 7:05 p.m. – Dogs Night Out
• Watch the game alongside your canine companions.
Sunday, Dec. 27 vs. Syracuse Crunch at 3:05 p.m. – Bills Day
• Circle the wagons: Bills Day is BACK! After an electric atmosphere the last five seasons, we had to bring back all the football fun for another Bills Day at Blue Cross Arena.
• Amerks players will wear special-edition Bills-inspired jerseys that will be available for purchase through an online auction powered by DASH the week of the game.
• Bills game presentation elements, including the train horn and performances from the Stampede drumline.
Friday, Jan. 8 vs. Laval Rocket at 7:05 p.m. – Segar & Sciortino Hat Night
• The first 2,500 fans in attendance will receive an Amerks-branded hat, courtesy of Segar and Sciortino.
Saturday, Jan. 9 vs. Belleville Senators at 5:05 p.m. – Native American Heritage Night presented by Seneca Resorts and Casinos
• A night celebrating and supporting Native American groups in Western New York in addition to honoring their history within the region.
Saturday, Jan. 23 vs. Hershey Bears at 5:05 p.m. – Affiliation Night
• Celebrating the 45-year affiliation between the Buffalo Sabres and Rochester Americans!
• The fourth of seven specialty jerseys.
Friday, Feb. 12 vs. Springfield Thunderbirds at 7:05 p.m. – Hockey Fights Cancer Night benefitting Cancer Support Community at Gilda’s Club Rochester
• Honoring those affected by cancer as part of a league-wide initiative in collaboration with the NHL, NHLPA and AHL.
• The fifth of seven specialty jerseys.
Sunday, Feb. 21 vs. Utica Comets at 3:05 p.m. – Kids Day
• Let the kids take charge at Kids Day, featuring ticket deals for kids and families, a ton of pregame activities, and kid involvement in our game presentation.
• Drawstring backpack giveaway.
• Join the Moose and his local mascot friends for a day of kid-friendly activities.
Wednesday, March 10 vs. Belleville Senators at 7:05 p.m. – Sensory and Accessibility Night in partnership with EveryTREE
• One of several sensory-friendly and accessibility nights as part of the team’s ongoing efforts to make hockey more inclusive for more fans.
• Games will feature lower music levels, no goal horn, no flashing lights, and dimmer lighting throughout the arena bowl.
• There will also be a sensory-friendly room available, which will include blue light coverings, a white noise machine, LED lightcubes, various sensory and fidget toys, and sensory bags.
Friday, March 12 vs. Syracuse Crunch at 7:05 p.m. – Irish Night presented by Rohrbach Brewing Company
• Kick off St. Patrick’s Day weekend in Rochester with the Amerks!
• St. Patrick’s-themed giveaway and special Irish-themed jerseys.
Saturday, March 20 vs. Wilkes-Barre/Scranton Penguins at 5:05 p.m. – Wrestling Day presented by Pepsi benefitting 13thirty
• The Amerks and Pens clash in the squared circle.
• Wrestling-themed giveaway, promotions and special pre-game matches.
Sunday, March 21 vs. Hamilton Hammers at 3:05 p.m. – Superheroes Day Celebrating World Down Syndrome Day in partnership with GiGi’s Playhouse Rochester
• Honoring and supporting Rochester’s Down syndrome community.
Friday, March 26 vs. Toronto Marlies at 7:05 p.m. – Hometown Heroes presented by Advantage Federal Credit Union
• Join us to honor Rochester’s Frontline Workers as well as local police officers, fire fighters, EMT’s and all First Responders!
• Pregame matchup between the Rochester Police Dept. and the Monroe County Sheriff’s Office.
Friday, April 9 vs. Cleveland Monsters at 7:05 p.m. – ROC the Reels Night / Fan Appreciation Night powered by DASH and benefitting Foodlink
• Prizes and giveaways throughout the night, including team photo giveaway, for the regular season home finale!
• Presentation of year-end team awards.
• The last of specialty jerseys honoring Rochester’s foundational heritage in film.
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